Building Your Personal Brand Both Online and Offline
With the rising number of people looking for jobs, it is more necessary than ever to find new ways to differentiate yourself from the pack.
Sadly, your well-prepared CV doesn’t solve all your problems as most employers also consider your personal brand both online and offline. Think about it this way: if a stranger offers to sell you a shiny Mustang, chances are you would still want to take a look under the hood.
Only in this case, ‘under the hood’ means your social media profile and offline reputation. With so many social media platforms available today, it has become easier than ever to create a positive personal brand.
Here are a few tips you can try today:
Assess yourself online
You may be surprised about what you’ll find if you search for yourself on social media. Finding out what you’re known for will show you areas where you can add or improve upon.
Clean up your social media
You can easily build your personal brand using social media by creating a professional account and publishing content that aligns with the personal brand you want to be known for.
Take advantage of the exposure LinkedIn affords by keeping your profile updated and asking other to provide recommendations or endorse your skills.
Build your connections
Follow people you work with, especially your former managers and referees, and those they work with too. Keep in touch by sharing posts, commenting on theirs, or chatting them up.
Written by Frank Ang, Senior Consultant at Cultivar Asia Consulting